01
Never miss a call
Every call answered, day or night, even when you're on a roof. Callers get their questions answered and booked onto your calendar.
For roofers, HVAC, plumbers & home service pros
Never miss a call.
Get more calls.
Book more jobs.
One seamless, done-for-you system for home service businesses. We set it up, run it, and keep your calendar full. No apps to learn, no new hires.
- Built and run by Nicole Jobes
- 16 years in home services marketing
- Keep your number
On the job
You’re on the roof.
One system, done for you
Three parts. One full calendar.
02
Get more calls
Google Local Services Ads, Google Ads and Facebook, matched to how your customers buy, so your phone rings with the right jobs.
03
Book more jobs
Every lead followed up by text and email, and a review request after every job, so more homeowners choose you.
You keep your number and your team. We build it and manage it, month to month.
Why I started this
“I called 35 home service businesses from my own cell phone. Two picked up.”
Nicole JobesFounder · 16 years in home services marketing
Picked up: 2Didn’t pick up: 33
Every missed call is a job someone else gets.
You’re on a roof
Your hands are full and the phone rings out. The homeowner calls the next company on the list.
It’s 9 PM on a Saturday
Emergencies don’t keep office hours. Neither do the people searching for help at night.
Three people call at once
One person answers one line. Everyone else gets voicemail, and most won’t leave one.
The First to Answer System
Answer. Earn trust. Add fuel.
We start with the leak in the bucket, the phone, before spending a dollar on more ads.
01
Answer every call
A custom AI receptionist trained on your services. It picks up 24/7/365, handles up to 20 calls at a time, and books appointments straight to your calendar.
Hear it in action02
Earn the reviews
Homeowners choose on stars. Automated review requests and follow-up after every job, so your Google profile reflects the work you actually do.
Ask about review automation03
Add fuel
Once every call gets answered, we turn up the volume with Google Ads, Local Services Ads and Facebook, matched to how your customers actually buy.
See how we chooseFrom ring to booked
What happens when a call comes in at 9:14 PM
You keep your number. Calls forward to your AI receptionist, and you get a text the moment something’s booked.
9:14 PM5G ▮▮▮
Incoming callAI answered · 1st ring
HomeownerWater’s coming through my ceiling. Can someone come tomorrow?
AI receptionistSo sorry — let’s get that looked at. I have 8:00 AM or 1:30 PM tomorrow. Which works?
Homeowner8 AM, please.
Job booked ✓Tomorrow, 8:00 AM · Roof leak · Details texted to you
- 1Homeowner calls“Water’s coming through my ceiling. Can someone come tomorrow?”
- 2AI answers on the first ringAsks your qualifying questions, answers FAQs in your words, and checks your availability.
- 3Job booked on your calendarThe customer gets a confirmation text. The appointment lands on your calendar.
- 4You get a textName, address, the problem, and the time. You show up and do the work.
Capacity calculator
How much more work could you handle right now?
No new trucks. No new hires. No longer hours. Just the jobs your crew could already take on if the phone got answered.
Extra revenue your business could handle each month
$100,000
That’s $1,200,000 a year from 20 more jobs a month.
Lead generation
A leaking roof and a new deck aren’t bought the same way.
So we don’t market them the same way. The channel depends on how urgent the job is.
Urgent jobs
Google Ads & Local Services Ads
Roof leaks, dead AC, burst pipes. People search, call, and hire fast. LSAs usually bring a lower cost per lead for these jobs.
Roofing, HVAC, plumbing, garage doors
Dream projects
Facebook & Instagram
Fences, decks, outdoor living. Nobody searches in a panic. They’re inspired by what they see, then nudged toward a quote.
Fencing, decks, remodels, landscaping
Meet Nicole
16 years in home services marketing. Now working only for the trades.
I’ve spent 16 years in home services marketing. When I started calling home service businesses, I found the same thing over and over: great companies losing work because nobody could get to the phone.
Every engagement starts with a conversation about your capacity, how much more you could take on, and a plan built around your market, not a package off a shelf.
Let’s find the jobs you’re already missing.
A free 30-minute capacity call. We’ll look at your calls, your reviews, and how much more work your crew could take on.
Your call is with Nicole JobesFounder · 16 years in home services marketing